Weight loss wasn’t Joe’s main priority – he just wanted to get off the medication he had been taking. Juice is easy to digest so the body absorbs the nutrients quickly. Joe’s rationale behind a 60 day juice fast was that he wanted to repair his body and give it a break from the high-fat processed foods he’d been eating. The film was released in November last year, and Breville is hoping it will inspire similarly large numbers of Australians to make healthy resolutions for 2012. When Fat, Sick and Nearly Dead launched in the US in July 2011, sales of Breville juicers skyrocketed. See the preview for this remarkable film here: As Joe is recovering his health, Phil embarks on his own journey to get well and reboot his life.
#FAT SICK AND NEARLY DEAD JUICING DRIVER#
This is the concept behind Fat, Sick and Nearly Dead – a film that documents Joe’s journey from fat and sick to fit and healthy, all while travelling around America and chatting to more than 500 Americans about their eating habits along the way.ĭuring this journey Joe meets a truck driver named Phil who is morbidly obese and suffering the same rare autoimmune condition as Joe. With doctors and conventional medicines unable to help him long-term, Joe decided to cut all the junk food out of his diet and embark on a 60 day juice fast in an effort to help his body heal itself. 45 kilos overweight and suffering from an autoimmune disease, Australian entrepreneur Joe Cross knew he had to take drastic action to change his lifestyle or else face the (potentially fatal) consequences.
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